Portfolio | Amber Jared

welcome.

Hi, I'm Amber. I am curious by nature and too often end up in weird internet holes. You can normally find me buried in Twitter threads, Reddit stories, Amazon reviews, and honestly anywhere people are talking - because the best insights come from our little human stories.

Twitch Rivals

Brand + Campaign Strategy

Show Up

Social Good Campaign

Tiktok 101

Platform Introductory

Gen Z

Contradictions

Cultural Exploration

2050 Smoothie

Brand Awareness

Bumble Bento

Brand Refresh

some things i have done.

Credit Karma "Create your own Karma"

Credit Karma is expanding from a credit score-checking app to a full-fledged financial services company. The problem? Our target, Millennials, feel unworthy of using traditional financial institutions because they are not confident with their financial situation. So before selling them on Credit Karma, we had to sell them on themselves. Create Your Own Karma, built our target up by giving them the confidence they needed to realize that with Credit Karma they’ll have what it takes to make financial progress.

Peek into the Future Through China's Digital Retail Market

Case Study

strategist