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2050 Smoothie
Student work:Brand mock up
strategy: amber jared art direction: arianna ortiz copywriter: greg catalano
why i love this project:
Working on a entirely new product allow us to have complete
creative freedom, yet this freedom can also become our greatest
held back. At the end of the day, we just have to
think simple, think sustainable,
you might have heard of "reduce, reuse, recycle"
but have you heard of "reuse, reduce, rejoice"?
here's a summary...
The 2050 Smoothie aims to improve the way we treat the planet with one smoothie at a time. Taking cosmetically imperfect fruits and making them into a powder so people can get the same great taste in an easy-to-prepare smoothie while also helping save the Earth.
In the midst of a climate crisis, people want to help but many don't know where to start. Showcasing a easy solution with the 2050 Smoothie that is sustainable and enjoyable, keeping the earth healthy for future generations.
strategy!
the 2050 smoothies
some prints :)
some out of homes :)
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