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MAIP 2020

Gains X saatchi&saatchi


We wanted to disrupt the norm and address "the new abnormal" of higher education. We noticed an increase in stigmas against community colleges as this new generation transition into higher education. However, as the pandemic continues to disrupt our lives, more families are looking at community college as a reasonable option. Yet, we want to take that one step further by showing our audience that Community college doesn’t limit your chance at success.

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