Portfolio | Amber Jared

welcome.

Hi, I'm Amber. I am curious by nature and too often end up in weird internet holes. You can normally find me buried in Twitter threads, Reddit stories, Amazon reviews, and honestly anywhere people are talking - because the best insights come from our little human stories.

Twitch Rivals

Brand + Campaign Strategy

Show Up

Social Good Campaign

Tiktok 101

Platform Introductory

Gen Z

Contradictions

Cultural Exploration

2050 Smoothie

Brand Awareness

Bumble Bento

Brand Refresh

some things i have done.

Credit Karma "Create your own Karma"

Credit Karma is expanding from a credit score-checking app to a full-fledged financial services company. The problem? Our target, Millennials, feel unworthy of using traditional financial institutions because they are not confident with their financial situation. So before selling them on Credit Karma, we had to sell them on themselves. Create Your Own Karma, built our target up by giving them the confidence they needed to realize that with Credit Karma they’ll have what it takes to make financial progress.

Peek into the Future Through China's Digital Retail Market

Case Study

Humana "A More Human way to Healthcare"

https://www.youtube.com/watch?v=k5y1j3xhPNg

Roundup "This Stuff Works"

If you’ve ever been in a seemingly unwindable battle with weeds, you know that all you really want is something that works. “This Stuff Works” was the insanely straightforward campaign that made Roundup the simplest, most obvious solution. With a ridiculously simple message, we helped Roundup maintain historic pandemic-era sales growth rates after life had resumed beyond the property line, and while the rest of the category was in decline.

TIKTOK 101 CASE STUDY

Was once a platform only for lip-syncing and mediocre dance videos has now transcended into an app that millions are spending countless hours on. It is now a place for endless possibilities and where brands want to be.

mock bumble

focus on the feels

strategist